Master of Science in Marketing Management
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Curriculum - MSc in Marketing Management
The EDHEC Business School Master of Science programmes are one-year full-time programmes taught in English. Each programme is worth 90 ECTS credits.
- 10 Concentration Courses
- 4 Specialised Seminars
- 3-6 Months Internship/Work Experience
- Master's Thesis
Concentration Courses
Marketing Management : A Decision Making Approach
Market analysis, performance measurements and market research results...
Services Marketing
Service policies, managing quality, pricing policy, setting-up networks...
Marketing Research
Qualitative and quantitative marketing research, case studies...
Customer Equity
Customer loyalty programmes, customer relationship management, data-mining, marketing one-to-one...
B2B Marketing
Organizations as customers, professional markets, key account management...
Brand Equity
Brand management territory, brand personality, product mix, brand security...
E-Commerce and Hi Tech Marketing
On line buying studies, technical approaches, data bases, virtual consumers...
Advertising Management
Advertising strategy, media decisions, advertising evaluation, ethical issues...
Marketing Planning
Concept of business mission, nature of marketing audit, components of core strategy...
Luxury Brands Management
Luxury market, buying and consumers, distribution and marketing of luxury products...
(each course is 30 hours, 5 ECTS each)
Calendar
All EDHEC Master courses are organized according to the following calendar:
- First Term Sept - December
- Second Term January - March
- Third Term April - June
- Internship period July - December (minimum of three months)
CVs of professors in this programme:
A few visiting professors teaching in this programme:
Pr Alexandra Campbel, PhD
Schulich School of Business, Canada
Philippe Mihailovich
Brand Development Advisor, Leading brands
Pr Lawrence Cunningham
University of Colorado
Pr Anders Westlund, PhD
Stockholm School of Economics
Specialised Seminars
To explore culture in order to better comprehend its impact on modern economies.
Research and Consulting
To develop research skills and consulting methodologies as viewed from the perspective of academic and industrial clients.
Managerial Communication
To develop managerial competencies with specific emphasis on the interpersonal skill needed to ensure effective communication.
Qualitative Methods
To introduce students to qualitative research methods.
(each seminar is 15 hours, 2.5 ECTS each)
Internship/Work Experience
The internship is required to provide participants with the opportunity to apply the theoretical course contents and to carry out a professional project in their chosen field of specialisation in order to further develop their acquired management skills.
(15 credits)
Master's Thesis
(15 credits)
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Contact
international.admissions
@edhec.edu
Ms Nikki Harle
Tel: +33 (0)4.93.18.45.66
Ms Maureen Byrne
Tel: +33 (0)3.20.15.44.65
Events
- EDHEC Forum January 9, 2009 - Paris
- EDHEC Asset Management Education: "CAIA Level I Review Seminar" January 20, 2009 - January 22, 2009 - London
- EDHEC International Recruitment Fair February 6, 2009 - Nice
- CFA Institute / EDHEC Alternative Asset Allocation Seminar March 17, 2009 - March 19, 2009 - London
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